About Asaf Touchmair

Asaf Touchmair is a leading Israeli entrepreneur and the driving force behind Israel Canada Group, a major real estate powerhouse. He co-founded the company with Barak Rosen, his longtime friend and business partner, and also runs the private real estate firm, Canada Israel.

Under Touchmair’s direction, Israel Canada Group has rapidly grown, acquiring prime land, especially in Israel’s sought-after Gush Dan region. The company is responsible for some of the country’s most prominent real estate developments, including the Da Vinci Towers, WIX Campus, Midtown Tel Aviv, Microsoft’s Middle East Headquarters, and ROM Tower.

Touchmair and Rosen are spearheading plans to redefine Israel’s real estate market. Among their upcoming ventures is Midtown Jerusalem, a major project featuring luxury residences, a commercial center, hotels, and office spaces, set to become a key city gateway. Israel Canada Group is a leading public company, prominently listed on the Tel Aviv 125 Index.

Other Fields

Israel Canada has expanded beyond residential and commercial real estate into the hospitality sector through Israel Canada Hotels, under the leadership of Barak Rosen and Asaf Touchmair. In a relatively short period, the company has managed approximately 1,500 hotel rooms across various locations in Israel, including the renowned Gali Kinneret Hotel, Play Hotel in Tel Aviv, and Lakehouse Kinneret Hotel. Additionally, Israel Canada is actively pursuing new domestic and international hotel ventures, and currently manages two hotels in Athens.

Israel Canada and Reem (ICR) are prominent names in Israel’s real estate industry, with a strong 30-year track record in launching residential projects across the country. They offer end-to-end services, including careful planning, development, and management of new apartment complexes, all marked by a commitment to professionalism and quality. ICR is dedicated to providing personalized attention to each homeowner, ensuring a smooth and satisfying journey throughout the entire process.